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Purchasing insurance from a company is something very much demanding of trust and credibility. Let us take web hosting for an example – when people want to sign up for a web host, the first thing that most of them do is to search for web hosting reviews and read reviews that look comparatively credible – the good side and bad side both are out in the open. Why? Because it is a big decision and it is going to affect their website – its functionality including uptime, speed, resources, tech, and SEO – for a long time. Most web hosts offer 50% or so off at the three yearly plans. Three years is a long time to be in for. So, they would rather make some research and get an idea of who is offering what and which one is going to be the best shot at it. 

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